Branding isn’t just for cowboys and big companies like Coca-Cola and Apple. It should be an important aspect of small business marketing as well!
Your brand is the image or persona that people identify with your company and the products or services it provides.
Brand awareness is the ability your customers have to easily recognize your business and link it too certain images – like logos, sounds – like commercial jingles, or other advertising and marketing efforts.
You need to take advantage of every opportunity to create brand awareness.
Business checks can be a very useful way to expand brand recognition of your products and services. But you have to do it right!
You’re probably wondering how boring old business checks could accomplish anything but the basic job they’re designed to do. You use your business checks to pay bills, purchase inventory and pay employees. How could you use checks as a marketing tool?
Think about business cards for one moment. You have hundreds if not thousands of these little slips of paper printed with your contact information and a snazzy little logo.
You hand them to individuals and hope they remember you when they might need the product or service your business offers.
Business checks can serve practically the same purpose…but there’s one big difference.
People actually look at checks, while most business cards quickly get shoved in pockets, purses or briefcases and get lost in pocketbook purgatory. That’s if they don’t get thrown away.
However when you use checks as a branding tool – they get passed around between a number of different people.
You may pay a vendor with a business check, and that check gets passed on to the accounting department and then to the bank where people are physically handling and examining the check. That’s quite a few eye-balls looking at one little piece of paper.
It doesn’t matter if you own a financial consulting firm, a small plumbing company, or do website design. If you do it right people who are actually in need of what you have to offer are likely to remember you.
Here are some ways to use checks as a branding tool.
Add a Logo to Your Business Checks
When you order business checks from Check Advantage, you’ll have the option of adding either a stock logo from our library, or sending us your own custom logo to add to your checks.
It will cost you a little extra. But it’s fastest and most effective way of turning those boring business checks into part of your eye-popping marketing strategy.
Stock logos come in dozens of different styles including the logos of many different major franchises. You’ll also find general logos for all sorts of industries. Lawyers, doctors, schools, construction – it’s all there for you to choose from.
Print Important Information on Your Checks
There are five potential lines of “Imprint Info” for you to use when you order business checks. These lines are typically where you’d print your business name and address…but that’s just a few lines. You could use the other lines to print your web address, phone number, or even a short slogan.
Color Coordinate Your Business Checks
When you order business checks do you think about the color you’re choosing or just leave it on the default selection?
Check Advantage offers a nice range of colors without making it too difficult to pick the one that’s right. For instance, we have a dozen different colors available for Quickbooks Checks and Quicken Checks.
Find styles that matches the colors used elsewhere in your business – your signs, business cards, website and other marketing materials. Take a look at all our Check Colors and decide for yourself.
Use Personal Checks as Business Checks
A couple of months ago, Check Advantage started offering customers the chance to order personal checks online directly through our website instead of through any affiliates.
What we’ve discovered is that many of our customers who order business checks are also ordering personal checks to use with their business. Personal checks are a lot more convenient to carry around than most business checks because of their compact size and a personal check can serve the same purpose as business checks.
Customers have been finding some of our basic personal check designs are professional enough to be used for business. Look for some of the top sellers in our Patterns & Textures Checks. Or you can check out our other personal check designs and see if they coincide with your business.
If you need business checks that are easy to carry around you can also order manual 3-per-page checks as Desktop Checks, which includes a cover.
There’s no reason not to take advantage of the way business checks can help spread brand awareness. So order your business checks from Check Advantage today!
Image Credit: Roadsidepictures
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